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- Created: Wednesday, 25 March 2015 12:27
- Last Updated: Wednesday, 29 April 2015 09:39
- Written by Super User
It’s 2015 and most of us by now have heard of CRM. It stands for Customer Relationship Management and at its simplest a CRM system allows you to store key information about prospects and existing customers in one central point.
Before you can define what CRM means to you, you need to know what you want to get out of it. What are you looking to achieve by using CRM? Increased revenue? A larger customer base? Whether you’re a small business looking to keep records of new prospects or a large company looking to improve the relationship you have with your existing customers, everyone has a need for a CRM system.
